Alfasan Naturally are a range of medical products for animals all based on natural ingredients. We were asked to help with brand strategy which included defining the brand story and development of a 360 brand identity. The main brand of Alfasan is a global business to business producer of more than 150 medical products for animals that is distributed to 110 countries. This new range made a transition not only to a 100 percent naturally based product but also to a consumer targeted brand. We developed the name ‘Alfasan Naturally’ to separate it from the mother brand. The visual identify came fully to life with the first trade stand. We designed packaging, folders, website, stand graphics, film for stand, posters and advertising.
NL Packaging Awards Nomination
Design Strategy, Brand Identity