We have been working with Shanghai, China based company Avocado Masters, assisting with both brand strategy and brand identity. Avocado Masters is both business to business and business to consumer, however each offering very different services. For the business to business Avocado Masters supply high quality ready to eat avocados to chefs, restaurants and hotels chains. On the consumer side they offer a range of products created with avocados such as avocado smoothies and avocado ice-cream.
For the identity in addition to a logo we have introduced an avocado character and his avocado ball friend. These characters are central to the consumer branding and building brand awareness. After the success of the first store we helped this year with the opening of a new store at a premium location in Shanghai.
Design Strategy, Identity
Store design, Illustration