COVER OF CHINESE
The concept is a word play with ‘bean’ and ‘been’. Have you ‘bean’ playing tennis?
Goal of the pack was for zero waste packaging and a high shelf impact. Instead of the standard functional plastic tube we were inspired by the natural form of a green bean. The semi matt finished hard plastic clamps the balls in place but is soft enough to allow enough movement to pull the balls free. A moulded hook extends from the top of a bean so that the pack can be both hung in store and on a tennis court fence.
Cover of Chinese Design Magazine
3d Design, Animation