BY BOWLER & KIMCHI
We were asked to develop a global photography guideline for Bolsius. Internationally local markets were using all styles of photography for both product and lifestyle visuals. We were asked to create a guideline so that creation of new photography would be efficient and effective. We believe that the success of a brand identity is in consistency of communication and photography is key to that.
Kevin was able to both give creative direction to photographers based on the direction chosen, but also was the photographer in a number of the product and lifestyle photoshoots to help with testing of the style. This work very efficiently for the development of the guideline to to the hands on approach.
In addition to photography we were also asked to review the branding which included a number of strategic studies for this historic brand. Bolsius was founded in 1870 and celebrated 150 years in 2020.