NATUFOOD
FROM A
FUCTIONAL
TO AN
EMOTIONAL
BRAND

Redesign of brand Natufood for Royal Wessanen for a range of more than 40 packs covering a wide range of products. The previous design was very functional and key to this project to make an emotional connection. Target group is mostly female so choice was made to use more fashionable colours and styling. Brand should feel positive and optimistic. Icons and text not only helped to explain how to use product but also to inspire to try something new.