TELL
A BRAND
STORY

Nutricia Olvarit made a positive step to relaunch the whole product range with improved, all naturally based ingredients. We were asked to create a communication style and guideline for this important step for the brand. We came up with the concept idea, ‘Genie in the jar’ which captures the wish coming true for ‘Natural goodness inside’. The genie concept was visualised with the key ingredient popping out of each pot with a message. The communication guideline covered in store point of sale and design elements for advertising and campaign. As part of the project we designed baby spoons with concept visualised in the handle.