Poesiat & Kater, owner of the historic Van Vollenhoven brand, asked us to create their identity for the new beer brewery in Amsterdam. Poesiat & Kater was to be a new chapter in the Van Vollenhoven story, previously owned by Heineken. For us although identity needed to be contemporary we felt it was key not to ignore the rich heritage of this Dutch company.

Our design solution was the fusion of the historical black and white achieve photography of past employees and modern vibrant graphics composed in a collage style to tell a story. For packaging a hero and their story or insight to their character was brought to life. We created the logo, visual identity, packaging, tone of voice, restaurant branding, menus as well as the style for communication and advertising.