Aptiq develops and markets stylish and comfortable workspace products. With the goal of creating a healthy, inspiring and more creative work environment. We were involve from the very conception of Aptiq and asked to help defining brands goals and opportunities. In addition to brand strategy and brand identity we were involved with product development where our goal was to ensure that a visual and tactile connection was made between graphic style and physical product design.

The identity is the combination of rounded corners with straight lines which can be seeing in the logo, house style and products. The rounded and smooth shapes conceptually and physically represent the softening of the hard lines and functional styling often found in traditional offices. Next to traditional black and white we introduce a soft colour pallet for product materials. This offers further creativity to customise the office space and make it personal. Logos are deliberately subtle to ensure that the products remain the hero and integrate beautifully together.