BOLD
SIMPLICITY
FOR HEMA
HUGO

Design for the new introduction of Hugo 0%, a alcohol free sparkling drink for Hema. Respecting the house style of Hema we came up with a bold typographical clean design. The ‘O’ from HUGO reads also as the ‘0’ from 0%.  For the initial launch, Hema made the choice not to have their logo on the bottle, but with later editions it was used.