ONCE
UPON A
TIME…

The Green Soap Company packaging design for a new line of environmentally friendly cleaning products. We wanted to challenge the standard design language often associated with this product category and create something new and fresh. This resulted in a pure design which reflects the products care for the environment and a humorous twist to bring a little smile when cleaning. The bottles are 100% recycled plastic. 

Front and back of pack work together to visualise little stories. The ‘Emperors Clothes’ is reference to the the famous fairy tale story. The products natural scent is visualised on the front of pack with a vanilla flower covering his naked body. On the back of pack he removes the flower:)