We were asked to redesign the packaging for Marcel’s Green Soap. Goal was to improve brand standout and create a visual style which represents better the positioning and product benefits. Marcel’s Green Soap has a mission to make a positive impact for the planet. Packaging is 100 percent recycled and products are all based on natural ingredients and this was the inspiration for the style. Animals are visualised with bubbles as they interact with with colourful ingredient photography. Design is a fusion of styles with a slight retro look to create a unique and ownable identify. Global communication style follows the identity defined by the packaging and among many items we developed product advertising posters for the redesigned products.
Marcel’s Green Soap