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In addition to the design of packaging for Seamore seaweed chips were ask to help with design and brand strategy. All Seamore’s products are based on seaweed for its environmental and heath benefits. To draw attention to the seaweed story our packaging design makes clever use of transparency to create a window on the product under the illustrated sea line. Instead of function product claims and icons they are playfully integrated in to the design. We developed the new visual identity and communication style which combined both illustration and product photography.