SWEAT &
SAVOURY
MIX

As national market leader in the peanut and nut specialty segment, Ültje asked us to help them take a step in to the confectionary segment with the introduction of 4 unique sweat & savoury mixes. We we were able to realise this goal by creating a new brand and brand identity concept.

The icons central to each pack express the character of each of the individual flavour combination. The savoury and sweat mix is captured in each icon resulting in playful design with great taste appeal.